This is the privacy policy and data protection statement of the company, prepared in accordance with the Personal Data Act (Sections 10 and 24) and the EU General Data Protection Regulation (GDPR). Created on August 16, 2024. Last modified on August 16, 2024.
1. Data Controller
Lead Magnet Oy (Business ID: 3466406-7)
Website: www.leadmagnet.fi
2. Contact Person for Register Matters
Tomi Perkiömäki
Email: tomi@leadmagnet.fi
3. Categories of Data Subjects
- Customer (contact person)
- Potential customer
- Partner
- User of our website
4. Purpose of Processing Personal Data
Personal data is collected from individuals who have provided their information via any Lead Magnet Oy website form, subscribed to the Lead Magnet Oy newsletter, or participated in a Lead Magnet Oy contest or event.
5. Purpose of the Register
The collected data may be used for Lead Magnet Oy’s operational development, customer communication, statistical purposes, personalized content delivery on our online services, and marketing.
Personal data is processed within the limits permitted and required by personal data legislation. The data in the register may be used for targeted advertising in our own records without disclosing personal data to third parties.
We may also send newsletters, advertisements, and direct communications via phone, text message, email, or social media platforms such as LinkedIn and Twitter to our customers and potential customers. For corporate customers, data is only used for communication and marketing directed at the company. Such processing is based on our legitimate interest. For private customers, we use data for direct marketing only with explicit consent, e.g., through a website contact form or newsletter subscription.
Some register data may be transferred to a partner’s servers due to technical requirements.
Lead Magnet Oy has the right to publish the register’s contents electronically or in print unless the subscriber explicitly prohibits it. The published register may include mailing labels for direct advertising or reference lists.
Subscribers can opt out of data publication by notifying Lead Magnet Oy’s customer service via email at info@leadmagnet.fi.
6. Contents of the Register
We collect names, phone numbers, email addresses, postal addresses, and other information you provide. We use cookies to gather measurable visitor data to improve our marketing strategies and target communication effectively.
The following data about the registered individual may be stored:
- Name, email address, and title/responsibility area
- Company name, contact details, and industry
- Customer relationship management and communication details (e.g., service purchases, cancellations, feedback)
- Website behavior data from Lead Magnet Oy’s website*
- Marketing and promotional information (e.g., participation in webinars and events)
- Technical data, cookies sent to the user’s browser, and related data
*Website behavior data is anonymous and cannot be linked to specific individuals. You can block behavioral-based advertising by deleting and disabling cookies in your browser.
The register is used exclusively by Lead Magnet Oy, except when using an external service provider for value-added services or credit decision support. Personal data is not shared externally or used by partners for independent purposes. Data is not transferred outside the EU unless required for the functionality of tools used by Lead Magnet Oy or its partners.
Upon request, registered individuals’ personal data will be deleted unless legislation prevents such deletion.
7. Sources of Data
We collect and receive data from the following sources:
- Primarily, we receive data provided by you through our website contact forms or other direct interactions. Providing personal data is necessary to establish and maintain a customer relationship.
- If you represent a potential corporate client or business decision-maker, we may collect publicly available data from online sources, such as company websites.
- Data collected from the use of our website.
8. Disclosure and Processing of Data
We use cloud services (e.g., Microsoft Office 365) for data processing. Third parties do not have independent rights to use the data beyond their assigned tasks. We ensure that all service providers we share data with comply with data protection laws.
Data is not disclosed to third parties for marketing or other purposes outside the scope of this privacy policy without explicit consent, unless required by law.
In case of a data breach, as required by law, we will notify the data protection authority within 72 hours and inform affected individuals.
9. Data Transfers Outside the EU/EEA
We may use service providers located outside the EU/EEA (e.g., in the United States) to process personal data. We ensure that all transfers comply with data protection laws.
Personal data is transferred outside the EU/EEA only based on one of the following legal grounds:
- The European Commission has determined that the receiving country ensures an adequate level of data protection.
- We have implemented appropriate safeguards, such as using standard contractual clauses approved by the European Commission. Copies of these clauses are available upon request.
- You have given explicit consent for the transfer, or there is another lawful basis for the transfer, such as the EU-U.S. Privacy Shield framework.
10. Data Security and Retention Period
We respect the confidentiality of your personal data. The register is stored in password-protected and technically secured databases accessible only to authorized company personnel.
Outdated and unnecessary data is securely deleted. We retain personal data only as long as necessary to fulfill the processing purposes defined in this policy. Due to legal obligations, such as accounting laws, some data may be retained longer.
11. Rights of the Data Subject
You have the right to object to the processing of your personal data for direct marketing purposes. Each of our newsletters includes a legal opt-out link to prevent future direct marketing emails.
Additionally, under applicable data protection laws, you have the right to:
- Receive information about the processing of your personal data.
- Access and review the personal data we hold about you.
- Request correction or completion of inaccurate or incomplete personal data.
- Request the deletion of your personal data.
- Withdraw consent and object to the processing of your personal data when based on consent.
- Object to processing based on legitimate interest, citing a personal special circumstance.
- Receive your personal data in a machine-readable format and transfer it to another data controller.
- Request restriction of processing under certain conditions.
We may ask you to specify your request and verify your identity before processing it. We may decline requests if legally justified.
You also have the right to file a complaint with the relevant data protection authority in your country if you believe we have not processed your data in compliance with applicable laws.
Requests regarding your rights should be sent in writing via email to: info@leadmagnet.fi