Our Story

It all started with an idea—one that wouldn’t leave me alone, that grew and matured in my mind, becoming clearer day by day. Entrepreneurship wasn’t new to me—it ran in my family, shaping our daily life with both its challenges and opportunities. But in early 2024, that idea was no longer just a dream; it was something that had to be realized. It was more than just a concept—it was a spark that ignited a passion to build something great.

In the summer, I met my old colleague, Tomi. I pitched him the idea of a company that would offer websites as a service, and his enthusiasm only reinforced my own thoughts. After a long and passionate discussion, Tomi shared something that had been on his mind since our first encounter: “If I ever start a company, I could start it with you.”

That sentence echoed in my mind. From that moment on, there was no turning back—the wheels were set in motion. A dream turned into a plan, and piece by piece, that plan started becoming reality.

Strategy, an action plan, and tangible steps. Things progressed rapidly because we had a clear vision and confidence in our way of doing things—we knew it would work. Our goal wasn’t just to create a technically functional service but to develop something that would genuinely benefit our customers. We wanted to build a brand known for its quality, customer focus, and ability to solve problems. However, we also knew that to grow and take the company to the next level, we needed more expertise and more people.

At the end of 2024, during Christmas, I had a conversation with my friend Niklas about the future—what it could look like and whether we could build something together. We let the idea simmer for a while, but by early 2025, we returned to it with even more determination. Niklas had solid expertise in 3D visualization and rendering, and his addition to the team felt like a natural next step. With Niklas on board, our team became even stronger—not only were we building websites, but we were expanding our offerings to include visual experiences and comprehensive solutions.

And so, Lead Magnet Oy found its beating heart and true core—us three. Today, we are still a small but dynamic team, and although our company is young, we know we’re on the right path. We don’t just dream; we actively build a future where the digital world and visual experiences merge in a way that brings real value to our clients. To us, Lead Magnet is more than just a company—it’s a passion, a way of life, and a promise to do things better, more efficiently, and more creatively.

This is the beginning of our journey. Where it will take us, only time will tell—but one thing is certain: we are just getting started. We have a dream, the determination, and, most importantly, the ability to make it a reality.

Juha Koivunen