Built by the people you’ll actually work with.
About us
Lead Magnet is a small, senior team based in Finland. We build buyer-enablement systems for industrial B2B: websites, 3D and configurators, lead capture and CRM, delivered as one connected suite and run from one place, or one at a time. When nothing ready-made fits, we build custom systems too.
Who you’ll work with
Niklas
Co-founder · technology and product
Builds the systems behind Lead Magnet, and keeps them simple enough that you never have to think about them.
- English
- Swedish
Juha
Co-founder · clients and marketing
Usually the first person you’ll talk to. Turns what you need into a plan, and keeps it moving.
- Finnish
- English
Three convictions run through everything we build.
What we believe
Buyers decide before they call
Industrial products get researched, compared and shortlisted long before anyone contacts sales. The digital journey is where deals are actually won.
Systems beat websites
A site that isn’t connected to your leads, your CRM and your reporting is an island. We build connected systems that compound.
Transparent by default
Our price is public: from €390/month (excl. VAT), with a 12-month minimum term. You see the price of each job in advance, and your content and domain stay yours if you leave.
Facts, not adjectives.
How we’re different
The same things we’d want to verify if we were the buyer.
Our platform, in our hands
The suite is developed and run by us. We control the code, the roadmap and the hosting, rather than reselling someone else’s product.
Partnership, not one-off projects
Everything we deliver is a running service: hosted, maintained and improved monthly. No launch-and-abandon.
Turnkey, honestly
We set everything up: configured, tested and ready to use. Real setup takes real work, and we do it properly.
Small, senior, hands-on
You work directly with the people who design and build your system. No account-manager relay, no junior handoffs.
Who we work with
Industrial companies with complex products, and the proof to show for it.
Highfield · IRON · Helios Innovations · Top House
Talk to the people who’ll build it.
No sales layer between you and the team. Bring your hardest product and we’ll tell you honestly what we’d do with it.
