Websites as a service
We build websites and interactive tools that help your customers explore your offering, find what fits and take the next step. We keep everything running and evolving with your business.
Build to Understand. Build to Experience. Build to Buy.
Try it
Ask in the chat of Northform, a fictional company, and watch what happens. The question becomes a lead, an enquiry that could turn into a sale, and you see it straight away.
Swipe, or pick a step.
1Your customer, on your siteLeadWaaS · LeadChat
CNC machining
5 axes · aluminium, steel and plastics · 1 to 5,000 parts
Request a quote
A prototype in 48 hours
Tolerance ±0.01 mm
Parts designed to be easy to make
Hi! I’m Northform’s AI assistant. I answer from Northform’s own information, and a salesperson takes over whenever you like.
Yes, we machine aluminium parts in runs of 200 too. The price depends on the part’s shape and tolerances, so a salesperson works it out from your drawing. Shall I ask them to contact you?
Where can the salesperson reply?
Example: the details are filled in for you, and nothing is sent.
Thanks, Emma. I’ve passed your message to Northform’s sales team. They reply on weekdays, 8 am to 4 pm.
Pick a question:
An example conversation. Northform is a fictional company.
In this example you pick a ready-made question. In a real chat, customers type whatever they like.
2You, on your phoneLeadApp
The app works: tap and try it.
The app demo didn’t load. The picture shows the same screen.
Lead Magnet · nowYour phone tells you when a customer is waiting.
3You, in your portalLeadCore
When the customer leaves their details, the lead shows up here.
ConsentI agree that Northform may use my details to contact me.
The AI assistant is optional. Without it, messages come straight to you and your team. We set it up and fine-tune it; your team answers your customers.
A fast site that works on their phone.
LeadWaaSAn answer straight away, evenings too, when the AI assistant is on.
LeadChatContact where they already are: chat, email, WhatsApp, Messenger or Instagram.
LeadChatEvery enquiry gets through, and spam stays out.
LeadEdge · LeadAppSix products and custom systems
Each product solves a clear part of buying. Together, they turn your website into a digital sales experience.
You can also take just one. LeadChat and LeadActive3D work on the website you already have, and a custom system needs none of our other services.
LeadWaaS includes LeadStudio, LeadEdge and LeadStats. LeadApp is the mobile app for LeadCore and LeadChat.
✦ Examples from the Lead Magnet suite
One click, and the new title waits as a draft for you to publish. Northform is a fictional company.
The monthly report shows what changed, what it brought and what to do next. Northform is a fictional company.
Every month LeadSEO finds what to improve on your site. Apply an idea yourself, or ask us to do it for you – you see the price before we start.
Northform’s owner asks for a new service to be added to the About page, sees the price, follows the steps and sees the updated page before publishing.
An example of Northform’s quote form: what you need, name, email and consent. It’s protected from spam with no picture puzzles.
Northform’s last 30 days: 1,240 visitors and 18 leads. 8 came from the website form, 6 from the chat, 3 from WhatsApp and 1 from LinkedIn.
✦ Examples from the Lead Magnet suite
Ask for a change in your own words.
See the price before the work and the change before it goes live. Publish in one tap, or undo.
An illustration of how LeadStudio works. Northform is a fictional company.
Forms with no picture puzzles.
Spam stops before it reaches you, and every enquiry arrives as one lead, even if the sender presses twice.
An example form. The picture sends nothing.
See what works.
Visitor statistics without cookies. See which pages and sources bring leads.
Example data. Northform is a fictional company.
We build your site and keep it fast, secure and up to date. Ask for changes in your own words, or make them yourself. LeadWaaS’s tools: LeadStudio for changes, LeadEdge for forms and LeadStats for visitor statistics.
Northform’s owner opens the client portal, looks at the new leads and opens one that came from the chat. Then they open a request with its price and delivery date.
✦ Examples from the Lead Magnet suite
LeadCore in the browser: the overview, leads and a request with its price. Northform is a fictional company.
The same on a phone: the Lead Magnet tab in LeadApp.
Leads, requests with prices, documents, invoices and reports, with one login. Write a request in your own words, always see where the work is, and approve the result in one tap.
Northform’s team opens Emma’s chat, which the AI assistant answered and handed over, and writes a reply.
The phone shows that a customer is waiting for a reply. The owner taps it and sees the whole chat.
✦ Examples from the Lead Magnet suite
LeadChat in the browser: every channel’s conversations in one list. Northform is a fictional company.
LeadApp: a notification about a waiting customer, and the chat.
Site chat, email, WhatsApp, Messenger and Instagram in one list. If you like, the AI assistant answers at once and hands over to a person. We connect the channels for you; your team answers your customers.
Also works on its own, on the website you already have.
Northform’s pipeline in four columns: new, contacted, proposal sent and won. Emma’s lead is in new, and Johan is handling it.
✦ Examples from the Lead Magnet suite
Example: Northform’s sales pipeline. Fictional data.
Your pipeline, contacts and next steps in the same place as your site’s leads. Your team sees who’s handling each customer and what happens next.
✦ Examples from the Lead Magnet suite
Client work: Highfield’s boat configurator. The boat turns, its colours change, and the view moves in to the helm.
Client work: IRON’s boat configurator. The IRON 907 gets a black hull, red upholstery and a T-top, and the price updates.
Interactive 3D and configurators: customers choose the model, colours and options and see the result straight away.
Also works on its own: as a separate site, or on the website you already have.
A new order from the webshop arrives in Northform’s order list: Emma Koski, aluminium bracket, 200 pcs. Maria’s phone gets a notification. She opens it and starts the job in the app, and the order’s status in the list changes to In progress.
A notification about a new order appears on Maria’s lock screen. She taps it, and Northform’s app opens order 1043: the customer, the item, the material in stock and the delivery week. She taps Start the job, and the order list shows at the same moment that the job has started.
A diagram: Northform’s system in the middle, with the webshop, the ERP, the mobile app and LeadCore around it. Emma’s order comes from the webshop, the ERP confirms the material is in stock, Maria gets a notification and starts the job, Emma sees in the webshop that her order is in production, and LeadCore shows the day’s order count.
✦ An example of a system we can build
Example: Northform’s own order system. Emma’s order comes in from the webshop, Maria’s phone tells her, and the list updates when she starts the job.
Example: the same order in the app. The notification opens it, and when Maria starts the job, the list and the webshop update.
Example: the same order between the systems. The webshop, the ERP, the app and LeadCore stay up to date, and nobody types anything in twice.
We build the system around how your company works: for example a platform for your team, an app for your staff or customers, and links to the systems you already use. We keep it running and develop it further. If something ready-made will do, we’ll tell you.
Also works on its own, without our other services.
How it’s priced
✦ Examples from the Lead Magnet suite
One click, and the new title waits as a draft for you to publish. Northform is a fictional company.
The monthly report shows what changed, what it brought and what to do next. Northform is a fictional company.
Every month LeadSEO finds what to improve on your site. Apply an idea yourself, or ask us to do it for you – you see the price before we start.
Northform’s owner asks for a new service to be added to the About page, sees the price, follows the steps and sees the updated page before publishing.
An example of Northform’s quote form: what you need, name, email and consent. It’s protected from spam with no picture puzzles.
Northform’s last 30 days: 1,240 visitors and 18 leads. 8 came from the website form, 6 from the chat, 3 from WhatsApp and 1 from LinkedIn.
✦ Examples from the Lead Magnet suite
Ask for a change in your own words.
See the price before the work and the change before it goes live. Publish in one tap, or undo.
An illustration of how LeadStudio works. Northform is a fictional company.
Forms with no picture puzzles.
Spam stops before it reaches you, and every enquiry arrives as one lead, even if the sender presses twice.
An example form. The picture sends nothing.
See what works.
Visitor statistics without cookies. See which pages and sources bring leads.
Example data. Northform is a fictional company.
We build your site and keep it fast, secure and up to date. Ask for changes in your own words, or make them yourself. LeadWaaS’s tools: LeadStudio for changes, LeadEdge for forms and LeadStats for visitor statistics.
Northform’s owner opens the client portal, looks at the new leads and opens one that came from the chat. Then they open a request with its price and delivery date.
✦ Examples from the Lead Magnet suite
LeadCore in the browser: the overview, leads and a request with its price. Northform is a fictional company.
The same on a phone: the Lead Magnet tab in LeadApp.
Leads, requests with prices, documents, invoices and reports, with one login. Write a request in your own words, always see where the work is, and approve the result in one tap.
Northform’s team opens Emma’s chat, which the AI assistant answered and handed over, and writes a reply.
The phone shows that a customer is waiting for a reply. The owner taps it and sees the whole chat.
✦ Examples from the Lead Magnet suite
LeadChat in the browser: every channel’s conversations in one list. Northform is a fictional company.
LeadApp: a notification about a waiting customer, and the chat.
Site chat, email, WhatsApp, Messenger and Instagram in one list. If you like, the AI assistant answers at once and hands over to a person. We connect the channels for you; your team answers your customers.
Also works on its own, on the website you already have.
Northform’s pipeline in four columns: new, contacted, proposal sent and won. Emma’s lead is in new, and Johan is handling it.
✦ Examples from the Lead Magnet suite
Example: Northform’s sales pipeline. Fictional data.
Your pipeline, contacts and next steps in the same place as your site’s leads. Your team sees who’s handling each customer and what happens next.
✦ Examples from the Lead Magnet suite
Client work: Highfield’s boat configurator. The boat turns, its colours change, and the view moves in to the helm.
Client work: IRON’s boat configurator. The IRON 907 gets a black hull, red upholstery and a T-top, and the price updates.
Interactive 3D and configurators: customers choose the model, colours and options and see the result straight away.
Also works on its own: as a separate site, or on the website you already have.
A new order from the webshop arrives in Northform’s order list: Emma Koski, aluminium bracket, 200 pcs. Maria’s phone gets a notification. She opens it and starts the job in the app, and the order’s status in the list changes to In progress.
A notification about a new order appears on Maria’s lock screen. She taps it, and Northform’s app opens order 1043: the customer, the item, the material in stock and the delivery week. She taps Start the job, and the order list shows at the same moment that the job has started.
A diagram: Northform’s system in the middle, with the webshop, the ERP, the mobile app and LeadCore around it. Emma’s order comes from the webshop, the ERP confirms the material is in stock, Maria gets a notification and starts the job, Emma sees in the webshop that her order is in production, and LeadCore shows the day’s order count.
✦ An example of a system we can build
Example: Northform’s own order system. Emma’s order comes in from the webshop, Maria’s phone tells her, and the list updates when she starts the job.
Example: the same order in the app. The notification opens it, and when Maria starts the job, the list and the webshop update.
Example: the same order between the systems. The webshop, the ERP, the app and LeadCore stay up to date, and nobody types anything in twice.
We build the system around how your company works: for example a platform for your team, an app for your staff or customers, and links to the systems you already use. We keep it running and develop it further. If something ready-made will do, we’ll tell you.
Also works on its own, without our other services.
How it’s priced
A service that fits how you work
Use the tools yourself where it makes sense. Let Lead Magnet handle the work where expertise and continuity matter.
01 / Start
You provide the expertise and approve the direction. We turn it into a clear, working experience.
Example
A new site for Northform
The portal always shows how far along the work is.
02 / Run
Hosting, technical care and service work, month after month.
Example
A change request
“Please add to the About page that we now do vacuum casting too.”
You’re told at every step, and the change can be undone.
03 / Grow
Larger changes and new features are agreed separately, so the monthly service stays predictable.
Example
A bigger need
“We’d like customers to send a drawing on the site and ask for a quote.”
Nothing is done before you accept the proposal.
01 / Start
Use the website, CRM and tools yourself, as far as your service includes them.
Example
Day one
“Ask us” is on every screen if anything’s unclear.
02 / Run
Keep control of daily work while Lead Magnet handles agreed technical and specialist tasks.
Example
You make a change in LeadStudio
“On the About page, add that we now do vacuum casting too.”
Stuck? “Ask us to do it” sends it to us as a request.
03 / Grow
Add new experiences, integrations or campaigns through a clearly scoped project.
Example
An idea from the monthly report
You always see the price before anything is done.
Same result. You choose the way, every time.
Websites as a service start from €390/month (excl. VAT), and the price depends on what you need. Small changes are paid from your coin balance, and you see the price before anything starts. A bigger job gets a proposal with the work, the price and the delivery date, and nothing is done before you accept it.
Every request lives in your portal, not in an email chain. You see it go from received to priced, approved and done, and you’re told at every step. For a bigger job, the proposal gives the delivery date, so you always know what happens next.
Nothing goes live without your approval. You see a new site in a preview first and tell us what to change; a small change you either approve once you’ve seen its price, or preview on the page yourself before publishing. If you change your mind afterwards, the change can be undone.
Everyone on your team gets their own login to the portal. Only the people you choose may accept prices, sign and pay. The rest of the team can still see in the portal how far along the work is.
The minimum term is 12 months. Your site’s content and your domain stay yours if you leave.
Your content is always yours: we can export it to you at any time. The site itself and its design stay with us until the initial term is over. After that, we can export the site’s front end and help you move it wherever you choose. Lead Magnet’s tools and services behind the site, such as the forms and the visitor statistics, stop working after the move. LeadChat can stay with you as a service of its own, on the new site too.
Price and contact
from€390/monthexcl. VAT
The price depends on what you need. You see every price before you decide.
Your monthly price includes new coins every month. Spend them on updates you make yourself or on work you ask us to do – you always see the price in coins first. Setting up chat channels and the AI assistant is priced separately.
This price is for websites as a service. LeadChat, LeadActive3D and custom systems are also available on their own: tell us what you need and you’ll get a price before you decide.
Write to us and we’ll get back to you.
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